“With Crate we want to disrupt the mass-produced furniture and interior ‘’business as usual’’ and take part in the debate about conscious consumption with an alternative solution all about local production, social impact and high quality products created by hand.” - Crate.
These yuccies are on their way to something, the small scale handcrafted furniture can never be produced and distributed by the big warehouses, the stories and the intricate intimacy lying within the products, can't be copied.
Crate is a reaction against the unpersonal mass-produced ready-made solutions from the big warehouses. If you, as a consumer (or a bussy yuccie) haven't got the time or skills to DIY your furniture, Crate let's you browse and shop a wide range of high-quality pieces.
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Like any yuccie, the Crate startup puts a heavy emphasis on being proud of their trade. They treat their trade with passion and perfectionism, allowing for amazing work to be distributed widely. They represent the yuccie part of the DIY movement, uncompromising quality for the socially and environmentally conscious consumer.
Crate represents the yuccie tendency towards consciousness of sustainability and social responsibility. By creating a platform for creative entrepreneurs to showcase their work, Crate leverages the effort of a number of yuccies and ease their way towards living the dream – make ones trade ones livelihood.
Go to Crate.dk to get inspired, check out what is going on amongst the grass root makers of Scandinavian furniture these days. This Danish startup definitely takes up the task of promoting great work and inspiring it's peers towards more creativity, DIY and entrepreneurship.
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